Marcie Incarico, 37

Chief executive

Out There Events

Greatest professional achievement: Not losing a single
client over the course of her event management
company’s history.

Current goal: Increase turnover to £2m by 2011.

Marcie Incarico can thank former boss, with whom she did not get on, for her success today. After working in commercial radio in her 20s, she said she “needed to be doing something else” and went to work in a sponsorship agency.

“The manager there inspired me to start my own agency because I thought I couldn’t do a worse job than he did,” Incarico said. And with that, she started Out There Events in 2001 with one employee and a first-year turnover of £20,000. Today she has nine employees and a turnover of £820,000. Out There Events specialises in “self-funding” events. “We deliver the event and raise the revenue to fund it, find sponsors and sell tables,” she said. One such event is the Big Chip Awards, Manchester Digital’s annual recognition of the best in digital media. Her company took the event over in 2003. It had about 200 attendees and “very little in sponsorship”. Now it sells out with an audience of 500 people and “tens of thousands of pounds in sponsorships,” Incarico said.

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